Swauk Creek

Branding, Packaging, Illustration

Dog food that stands out from the pack.

Project Overview

The challenge of this assignment was to develop a brand identity and a new line of products for the fictional, Walla Walla, Washington based pet food company, Swauk Creek​.

Yuppies Puppies

The competitive pet food market presents an opportunity for something a little unexpected but with careful consideration of the target audience: today's young professional pet owners, aka the conscious consumer.

Swauk Creek's identity ought to speak with an approachable visual style while fulfilling the environmental standards of an ethically sourced pet food product.

Step one: draw a bunch of dogs.
Evolution of the package design.