The Vera Project

Art Direction, Branding, Graphic Design

Brand identity for a Seattle institution

Project Overview

The Vera Project is a music and visual arts venue offering affordable all ages musical performances and opportunities for creative expression. They needed a cohesive and consistent brand identity that reflects their character and their commitment to building community through creativity.

Logo Development

The Vera logo is based on the idea that Vera is defined by the creativity and passion of the artists and musicians that create and produce art within it’s four walls. To communicate this, the logo is built from abstract shapes that can be filled with an infinite range of colors, patterns and textures, the letters themselves are revealed by the negative space between those shapes.

In this way, Vera is a container for the creativity of the people they serve.