The Vera Project Branding, Illustration, Type / Layout The Vera Projects gets a refresh! Project Overview The Vera Project is a nonprofit, music venue and youth-led arts space. Vera fosters creative collaboration; however, it lacks a cohesive visual system. A brand refresh was undertaken and was guided by the concept Find Your Groove. Kayli Putaportiwon Branding, Brand Development, Illustration, Copywriting Vera's vibrant energy was essential to the brand and asset development. Creativity, inclusivity, and empowerment are captured through textures, layering, and tone of voice.