Capitol Hill Block Party

Illustration, Type / Layout, Visual Design, Print Advertising

A party down the block

Project Overview

Capitol Hill Block Party is a staple for Seattle locals and a refreshing new experience for tourists. With deep ties to homegrown artists across a wide range of genres, the annual music festival could use a brand refresh that matches bright and expressive artists they provide.

Problem & Solution

While Capitol Hill Block Party has shown beautiful branding over the past few years, there are opportunities to speak more directly to the intended audience. How might we embrace the essence of the CHBP brand while exploring new styles to delight and surprise a mid twenties audience? My solution is utilizing bright, punchy colors and bold graphics that align with popular culture appealing to the target audience.