Koi Food Truck

Branding, Packaging, UI / UX, Illustration

3 weeks | Izakaya on wheels

Project Overview

Food trucks bring fast, convenient meals to busy employees. The diversity of food trucks demonstrate the competition of consumer’s choices and being on wheels creates difficulties for consumer access. Presenting: Koi, Izakaya on wheels aka Japanese Pub food.

What's the best way to connect with someone? Through their stomach of course. We created a friendly inviting food truck that pays homage to Japanese culture and a stylized menu that was appealing to both the eyes and mouths. A visual brand connection was made through food truck design, uniforms, custom packaging, and website catered to mobile ordering.