UI / UX, Visual Design, Branding

Natural Wine Club

Project Overview

Maenad sources the best natural wines and delivers them right to your doorstep. Customers can enjoy a customized experience that takes a new approach to wine tasting and education.

“The classics are not popular anymore. Younger wine drinkers are caring more about the way things are made and how people are treated.”

Problem/ Solution

The culture of wine and wine drinking has been slow to change. People think of wine as pretentious and inaccessible. There is a persistent misconception that high prices equate to quality wine. More young consumers are drinking wine, but there are several barriers to new wine drinkers. Our primary goals were to make wine accessible, relatable, and educational for a younger demographic. We developed a mobile app and monthly subscription box that minimized the “paradox of choice” many users face.

Logo Design by Odin Amador