“The classics are not popular anymore. Younger wine drinkers are caring more about the way things are made and how people are treated.”
The culture of wine and wine drinking has been slow to change. People think of wine as pretentious and inaccessible. There is a persistent misconception that high prices equate to quality wine. More young consumers are drinking wine, but there are several barriers to new wine drinkers. Our primary goals were to make wine accessible, relatable, and educational for a younger demographic. We developed a mobile app and monthly subscription box that minimized the “paradox of choice” many users face.