Seattle Animal Shelter

Branding, Visual Design

For the love of animals.

Project Overview

Inspired by people’s bond with animals, we re-branded the Seattle Animals Shelter to better reflect the service they provide for their community. We were faced with the challenge of recreating an authentic brand that reflected unconditional care and connection.

Being inspired directly by animals and their relationship with people we built detailed guidelines.
Proof of concept and our tonal copy to promote adoption.
Universal wayfinding for anyone in the community to understand when visiting the shelter.