Stone Gardens Climbing Gym

Branding, Art Direction, Visual Design

Rebranded and "Stepped up"

Project Overview

As long time climbing enthusiasts, Valeriia and I chose to rebrand a beloved local climbing gym, Stone Gardens. We sought to articulate the unique voice and tone of the current Stone Gardens climbing community within the new brand. A new slogan "Step up" guided the way.

Stone Gardens landing page and loading icon