Wait But Why Magazine

Illustration, Type / Layout, Graphic Design, Art Direction

10 Weeks | Student Project

Project Overview

My task was to create a physical magazine that aggregates some of the longer multi-part posts from the Wait but Why blog into a marketable product for the blog’s online store. The magazine should feel like a premium collectible product that adds value to the otherwise free online content.

To connect with followers who would jump at the opportunity to engage more meaningfully — and financially — with the brand, WBW could offer print compilations of its most popular articles.