Nordstrom Spring Campaign

Branding, Packaging, Art Direction

But is it... on brand?

Project Overview

Tasked with the mission of fitting within an existing brand, this Nordstrom seasonal campaign reimagines a gift set for Spring with the use of floral motifs. Specific greeting cards were created in order to celebrate spring events; however, the overarching cut-out elements unite all pieces.

Nordstrom giftbox and giftcard
Nordstrom giftcard