Shift

Type / Layout, Branding, Visual Design

A monthly news magazine

Project Overview

Current news outlets are populated with a disproportionate amount of dreary news stories. Shift is a monthly news magazine that offers a different view and challenges its readers to shift their perspective to take a look at solutions that are working in the world.

Defining the Problem

Neuroscience shows that human brains are more sensitive to negative news and react more strongly to it, and current news outlets are over-populated with these negatively-biased stories. Negative news has been shown to cause disengagement, avoidance, negative mood, and anxiety. How might we use a magazine and solutions journalism to shift people’s perspective on current events to allow them to be more receptive to the good in the world?