A Product Made in an Effort to Combat Food Waste
We were inspired by business models like Imperfect Produce and their success among millenials for buying food that was deemed "unsellable" just for being ugly. We sought out a solution. We researched distillation processes and found we could distill a neutral spirit to be the alcohol component for our canned cocktail. The biggest problem we faced was how to get people to disassociate our product from drinking garbage.
Unique Flavors Paired With Vibrant Illustrations
Let's get real... when you describe to someone you're going to make an alcoholic beverage from food waste they might think that is kind of gross... but alcohol is made when things break down... we are distilling a neutral spirit that is the component of our beverage—not the flavor. So a solution we found to part from that was to elevate our design and celebrate the flavors we decided on with bright, vibrant illustrations that felt the exact opposite of garbage.
A Passion for what is Possible—it's Time for Change
We bring you Ugly Bubbly, a collaborative project. Our carbonated-canned cocktail is designed around proactive intentions to make a difference with how we address food waste. Aesthetically, our design sets apart from the competition as something different without making users feel like they are drinking garbage. Through our research we found creating this is possible and also that there is a market for this. We worked together as a team and learned it's possible to make changes in how we waste.