Massive Monkees Studio: The Beacon

Branding, Illustration, Graphic Design

Check this funky fresh rebrand!

Project Overview

The Massive Monkees opened their dance studio in 2013 and since then The Beacon has evolved to be a community space in the heart of Seattle's International District. The goal was to keep the Hip Hop vibe while being fun and inclusive but move away from being seen as just a Hip Hop dance studio.

Logo Animation

James Brown’s “Get Up, Get Into It, Get Involved” was the perfect track to animate The Beacon logo. The message of the song aligns with The Beacon's mission to get people to come and express themselves and get involved in the community. There isn’t a better spokesperson than the Godfather of Soul.