Context
The well established Seattle based craft brewery in Interbay, Holy Mountain, released a seasonal summer variety requiring a cohesive and thematic label and coaster design. This label needed to adhere to Holy Mountain’s current brand guidelines, in terms of typographic and illustration style.
Approach
Holy Mountain’s existing imagery is fairly occult in nature, so I drew inspiration from certain folklore and metaphorical stories that represent the summer season. Litha is a Pagan holiday that celebrates the summer solstice, a day to worship the sun for all that it gives. The illustrations are a metaphorical representation of sun-worshipping and the flora and fauna that the summer season breathes life into.
