The Vera Project The Vera Project

The Vera Project

Branding, Illustration, Type / Layout

The Vera Projects gets a refresh!

Project Overview

The Vera Project is a nonprofit, music venue and youth-led arts space. Vera fosters creative collaboration; however, it lacks a cohesive visual system. A brand refresh was undertaken and was guided by the concept Find Your Groove.

Vera's vibrant energy was essential to the brand and asset development. Creativity, inclusivity, and empowerment are captured through textures, layering, and tone of voice.