Starbucks Spring Blend Starbucks Spring Blend

Starbucks Spring Blend

Art Direction, Packaging, Motion

Flourish.

Project Overview

One of the ways Starbucks reaches customers is by releasing limited versions of different, exclusive coffee blends, targeted to specific audiences. With the launch of Spring Blend, the company hopes to attract customers with a new, seasonal product.

Inspiration for this project came from Polish floral patterns. In the past, they were often used as a decorative element but also symbolized the renewal of life.