Branding, UI / UX, Art Direction, Graphic Design

We've Got You Covered

Project Overview

Umbrella, we’ve got you covered. I stripped all the fancy trimmings of the package and presented the bath products in a straightforward manner. No fragrances or artificial colors here! We wanted to develop a clean brand that can cover everyone.

What was the Issue?

A huge chunk of the population wears glasses. I know I do, and I have many friends who do. Even so, body products often have overly complicated and text-heavy packaging, that is not accessible to those with impaired vision, who shower without glasses. Also, body products are often exclusively marketed to men or women, reinforcing the gender binary and ignoring those who dont fall exactly into the gender dichotomy. To fix this I endeavored to design a line of highly accessible body products.