Open Doors. Open Minds. Open Books.
The Elliott Bay brand has been re-envisioned through a multi-channel campaign that focuses on forging a connection with its audience. The brand refresh is timeless and approachable. It’s steeped in nostalgia and informed by tradition, yet given the contemporary edge it needs to stay relevant in an increasingly competitive landscape. The whole identity has been packaged up and documented in a comprehensive 48pg brand book—an instruction manual for the application of Elliott Bay's new identity.