Elliott Bay Branding

Branding, Art Direction, Graphic Design, Type / Layout

An old bookstore gets a new identity.

Project Overview

This project aimed at creating a refreshing and cohesive brand identity that embodies the character, personality, and literary tradition of the Elliott Bay Book Company, while expanding brand reach and opening the doors to a wider target audience.

Open Doors. Open Minds. Open Books.

The Elliott Bay brand has been re-envisioned through a multi-channel campaign that focuses on forging a connection with its audience. The brand refresh is timeless and approachable. It’s steeped in nostalgia and informed by tradition, yet given the contemporary edge it needs to stay relevant in an increasingly competitive landscape. The whole identity has been packaged up and documented in a comprehensive 48pg brand book—an instruction manual for the application of Elliott Bay's new identity.