The Vera Project

Branding, Illustration, Web Design

Putting the brand back together.

Project Overview

The Vera Project is a non-profit, all-ages music venue, and youth-led arts space located in the Seattle Center. The venue has built a strong community on its core values of creativity, youth empowerment and leadership, and support for local artists and musicians.

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While The Vera Project is well-loved and well-known in the local music scene, in order to better serve their mission—and expand their reach—the brand’s current DIY spirit could use some structure to give it a little extra authority and a touch of creative energy to better reflect their values.