Rooster Bloody Mary

Art Direction, Branding, Illustration, Graphic Design

Savory Like Your Attitude

Project Overview

Canned alcoholic beverages are a popular and growing consumer market. The overnight success of spiked seltzers such as White Claw shows that there is still room for experimentation and innovation for these products, especially among Millennials.

Creating the name and idea came from so many places and also from so many podcasts! Not only did we think of Gulliambi, we had inspiration from the podcast, Stuff You Should Know. Their episode on “Cocktails” was incredibly informative on cocktails, their origins, and most importantly how they got their name…roosters wake you up with a morning, and thats what COCKTAILS did too.

Rooster Bloody Marys offer a unique canned alcoholic beverage with an attitude and aesthetic primed to appeal to Millennials. Unlike most classic alcoholic drinks, Bloody Marys are traditionally imbibed in the morning, however, canned alcoholic drinks meant for morning consumption are an untapped idea, pun intended.