Rooster Bloody Mary

Visual Design, Packaging, Branding, Type / Layout

Savory like your attitude.

Project Overview

Targeting alt-millennials with the satire of the world’s existential dread in a canned Bloody Mary cocktail.

In 2019, Tool topped the charts against Taylor Swift. That same year our devices also embraced their alt mode by introducing “Dark Mode". Now an authentic drink that matches our humor, Rooster!