Elliott Bay Book Company Rebrand

Branding, Art Direction, Visual Design

A new identity for the local bookstore.

Project Overview

The redesign highlights the open possibilities of the bookstore, the mix of new and old, and their engagement with the local literary community.

Problem & Solution

Despite being a renowned Seattle destination and a leading independent bookstore in the PNW, Elliott Bay Book Co.'s identity is outdated and fails to represent their warm, welcoming, explorative, community-focused, and consciously-curated characteristics.

Our rebrand approach is designed to encapsulate both the future and the past of Elliott Bay Book Co.— the flipping books of knowledge that bring us forward and the warm sensory experience that reminds us of the older times.