Seattle Audubon Society Seattle Audubon Society

Seattle Audubon Society

Branding, Visual Design, Type / Layout, Web Design

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Project Overview

This rebrand for Seattle Audubon Society aimed to preserve the heritage of the organization while carrying the legacy into today and future Accessibility for a wider range of audiences was a key factor in the brand application — a modular system that translates to a variety of deliverables.

Collaborators

Brand Applications
Print Collateral

Website

A major aspect of this project was redesigning the information architecture of the Seattle Audubon website. It acts as the main funnel for donations as well as the platform where users find information and events. The website features dynamic content fields to engage repeat users, and departs from the fragmentation that the current site faces. Content on this page is geared towards narrative storytelling, email capture and event signup, and encouraging click-through to the donation page.

See more at cfletcher.design