Swauk Creek Farm Cat Food Packaging Swauk Creek Farm Cat Food Packaging

Swauk Creek Farm Cat Food Packaging

Packaging

Fun and interactive packaging design

Project Overview

Cat food packaging design for an imaginary company, Swauk Creek Farm, and the goal of this project is to create a packaging design that is unique enough to stand out from competitor's products and is interactive. Overall, the goal is to make packaging design memorable and fun to play with.

Current Pet Food Packaging Design Problem

When it comes to competition between products, the key factor is: how much does a product stand out from other products? Most of the food packaging uses photos of animals for their packaging. This project tries to find a good balance between standing out and not getting too exotic. Also, this project focuses on creating packaging design that customers can interact with, appreciate the design, and ultimately, remember the brand.

This project has been posted on Dieline.com!