Background
The original intention of this project was as a public safety announcement. However, my list of safety issues I care about really became a manifesto of things that piss me off. This was a one week assignment that honestly, will probably never end, as the list of things that frustrate me GETS LONGER EVERY DAY.
Process
So, the initial process in this was researching existing public service announcements, especially old WPA posters, and finding a color palette, and structure based off of those. The four main components of what I was trying to express: Weed, Pizza, Fire, and Death. But from feedback from my peers, I needed to embrace the core concept: A fiery death awaits if you get high and make pizza.
Solution
After finding an attention grabbing and repeatable format, I added some more complaints and made more posters. I can probably do this forever.
One day, maybe these posters will hang in everyone’s offices and kitchens, and many lives will have been saved, and pizzas unburned. No need to thank me, it’s all in a day’s work.