Rooster Bloody Mary Visual Design, Packaging, Branding, Type / Layout Savory like your attitude. Project Overview Targeting alt-millennials with the satire of the world’s existential dread in a canned Bloody Mary cocktail. Elise Stukenberg Brand Identity, Packaging Collaborators Emily McCafferty Illustration, Concepting In 2019, Tool topped the charts against Taylor Swift. That same year our devices also embraced their alt mode by introducing “Dark Mode". Now an authentic drink that matches our humor, Rooster!